Sadie Frost and Jemima French have closed the flagship London store of their fashion label, FrostFrench.
Designers Sadie Frost and Jemima French Photo: HEATHCLIFF O'MALLEY
Two years after Sadie Frost brought her clothing company, FrostFrench, back from the brink during the recession, she has closed down her flagship store.
"We found that the location wasn't really working for us," says Jemima French, the co-owner. "We are not planning to open another store any time soon."
She and Frost opened the boutique in Islington, north London, in 2007 with a party attended by their famous friends, including Kate Moss and Kelly Osbourne.
French, 41, had owned a shop in Islington with Frost, the former wife of the actor Jude Law, since..
they created the label in 1999.
they created the label in 1999.
Last year, they opened a second boutique, in Soho. Although it is still open, its future appears uncertain. "We plan to relaunch our website early next year with our next collection and will be concentrating on this, along with many other exciting projects," says French.
Frost, 45, said it was a "dark time" when FrostFrench was put into administration in 2008 with debts of £4.2 million.
However, the friends opened the Soho boutique after buying back a majority share in the business for £100,000 and securing finance from a Norwegian consortium.
Committing herself to a more "hands-on role", Frost said: "We were creative directors in the previous company, but we had less of a day-to-day input as we each had four kids."
However, the friends opened the Soho boutique after buying back a majority share in the business for £100,000 and securing finance from a Norwegian consortium.
Committing herself to a more "hands-on role", Frost said: "We were creative directors in the previous company, but we had less of a day-to-day input as we each had four kids."
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