Alicia Keys, Lady Gaga, Justin Timberlake and Usher are going dark.
All in the name of charity. The aforementioned foursome and others are signing off Twitter and Facebook Tuesday until they raise $1 million for World AIDS Day.
Keys' charity, Keep A Child Alive, is staging a campaign that will have celebs such as Lady GaGa, Justin Timberlake, and Usher signing off of all social media.
"It's really important and super-cool to use mediums that we naturally are on," Keys said. "It's so important to shock you to the point of waking up."
"It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that. This is direct, instantly emotional way, a little sarcastic too, as a way to get people to pay attention."
Leigh Blake, President and co-founder of Keep A Child Alive, says:
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from? It's about love and respect and human dignity."
She also added that "Lady Gaga is going to raise it all by herself."
"She's got a very, very mobilized fan base and that's beautiful to watch I think ... she's able to draw their attention to these issues that are very important, you know, so that people follow it and act," she says of the Little Monsters.
We wouldn't doubt it.
All in the name of charity. The aforementioned foursome and others are signing off Twitter and Facebook Tuesday until they raise $1 million for World AIDS Day.
Keys' charity, Keep A Child Alive, is staging a campaign that will have celebs such as Lady GaGa, Justin Timberlake, and Usher signing off of all social media.
PEACE OUT: Donate money or Usher won't be back on Twitter!
The "Digital Life Sacrifice" will feature the stars' filming "last tweet and testament" videos which will show them lying coffins to represent their "digital death.""It's really important and super-cool to use mediums that we naturally are on," Keys said. "It's so important to shock you to the point of waking up."
"It's not that people don't care or it's not that people don't want to do something, it's that they never thought of it quite like that. This is direct, instantly emotional way, a little sarcastic too, as a way to get people to pay attention."
Leigh Blake, President and co-founder of Keep A Child Alive, says:
"We're trying to sort of make the remark: Why do we care so much about the death of one celebrity as opposed to millions and millions of people dying in the place that we're all from? It's about love and respect and human dignity."
She also added that "Lady Gaga is going to raise it all by herself."
"She's got a very, very mobilized fan base and that's beautiful to watch I think ... she's able to draw their attention to these issues that are very important, you know, so that people follow it and act," she says of the Little Monsters.
We wouldn't doubt it.
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